How to grasp the key points in doing exhibition planning program?

　　Exhibition planning plan is the "eye" of an exhibition, through which the exhibition organizer cultivates and explores the market, and the market sees the benefits through this "eye".
　　An excellent exhibition planning plan not only reflects the exhibition organizer's purpose of organizing the exhibition, but more importantly, it attracts the majority of businessmen to participate in the exhibition. In a certain sense, the planning scheme is a bridge, one end is connected to the merchants and buyers, and the other end is connected to the exhibition organizer. The organizer should invite the merchants and buyers over the bridge, and the merchants and buyers should cross the bridge in order to better touch the market. It can be seen how important a planning scheme is to organize a good exhibition.
　　For exhibition organizers, an excellent exhibition planning program should grasp and deal with the following four key points:
　　The first is to fully reflect the high level. The "height" mentioned here refers to the conformity with the policy. When organizing an exhibition, the first thing the organizer sees is its market potential, but the "market" you see, whether it can be developed or not, and how to let it be developed, depends on the "policy" to be measured and grasped. At this time, it is necessary for the organizer to fully consult the relevant national documents and regulations, and to cite the national attitude and opinions on the industrial development of the exhibition, which should be cited, which should be relayed, and which should be further understood. Through "citation", "paraphrase", "understanding" and other ways, the exhibition planning program is legalized, rationalized and rationalized. Because it is legal, the state allows, there is no reason for the relevant departments to block; because it is reasonable, that the exhibition should be organized, should be engaged; because it is reasonable, in line with the local development situation, the development of the industry, economic development is beneficial, that the relevant departments should actively provide support. Therefore, "height" is very important. The main sources of policies to improve the height are: the outline of national and local five-year development plans; the industrial development policies (such as opinions, methods, outlines, notices, etc.) involved in national and local exhibitions; the work deployments and important speeches made by national and local leaders at important special meetings; the national and local "two sessions" and other important meetings; and government work reports and speeches at special meetings. Government work reports and speeches of leaders at national and local "two sessions" and other important meetings; relevant instructions and approvals of national and local leaders.
　　The second is to solve the problem of "market". This is the key to the successful planning of an exhibition, which is the core. What is the benefit for exhibitors to participate in this exhibition and what kind of return? What kind of gain and value will the professional audience have? The whole planning program can be said to be organized around this core, and through the program cleverly solve the problem. It can be seen that the exhibition planning program is not good to write, more can not be easy. Because exhibitors, professional audience to understand the exhibition of the first "window" is it, because exhibitors, professional audience can see the hope and business opportunities is it, because exhibitors, professional audience to understand the authority of the exhibition, credibility of high and low, the level of the organizer is still through it.... ...
　　For an exhibition, exhibitors are concerned about the market, the core of which is to have a certain target number of professional visitors (buyers, distributors, product users, etc.) attending. As for how much traffic the show has, they don't care. Perhaps some people will ask, why do you say so? Attendance of more people outside the circle, ask this and that naturally more, exhibitors not only cost the mouth, but also affect the exchange with the real intention of professionals, negotiation. Exhibitors contact such a person more, naturally very tired, in case this time and then communicate with professionals, it is inevitable that the spirit is not good and affect the work. In addition, if the exhibitors also come with bags, brochures and other items given to attendees, if issued to people outside the circle, the bags may be left behind, exhibitors care about brochures may be thrown into the garbage, a large number of non-professionals with the meeting, resulting in such an unnecessary waste of more and more exhibitors not only will not be able to gain, but also greatly increase the cost of exhibitors.
　　In view of this problem, the exhibition organizer should show the following key solutions in the planning scheme: the publicity strength, influence and appeal of the exhibition; the degree of specialization of the exhibition. For example, the organization means, ways and means to ensure the professional audience to attend the exhibition, the statistical information of professional audience of previous exhibitions, purchase and sale information, etc.; the authority of the exhibition. For example, the status and influence of the organizer, the reputation and influence of the exhibition in the industry, and the weight of the participating professionals, leaders and experts.
　　For an exhibition, the professionals (buyers, distributors, product users, etc.) concerned about the market, the core is how many professional manufacturers to participate in the exhibition, what kind of exhibits are on display, whether there are products to meet their needs, and how to purchase the products they need, price concessions, and quality is guaranteed.
　　In this regard, the exhibition organizers should focus on the following aspects: the number and weight of exhibitors, such as how many of the world's top 500 enterprises, how many large multinational corporations, how many domestic leading enterprises will attend the exhibition; the advanced nature of the exhibits, such as what kind of products of the world's advanced level of technology, the domestic advanced technological products and other products of higher technological content of exhibits on the scene; how the exhibition organizers can Ensure that the exhibition organizers will provide quality services to assist professionals in purchasing the products they need at good quality and low price, etc.; the organization of professional summit meetings in the industry, for example, which authoritative leaders and experts will release authoritative reports.
　　Third, pay attention to legal issues. Nowadays, the exhibition market is not too standardized, and most of the organizations hosting exhibitions are private individual enterprises. In order to maximize their interests, these enterprises exaggerate the scale and influence of the exhibition, falsely report the number of the exhibition, falsely list the central, provincial and municipal government departments and institutions as the supporting units of the exhibition, and make false promises of other services to the exhibitors and visitors, etc., which are the causes and triggers of the undesirable events and can easily lead to the strife between the two sides and intensify the conflicts. If exhibition organizers do not handle such problems properly and in a timely manner, it is very likely that they will be taken to court. Summarizing the cases reported by the national media, as well as the situations and experiences summarized by the industry players, it can be said that although it cannot be said that 100% of the problems are caused by the exhibition organizers, the vast majority of the problems are caused by the exhibition organizers when the problems are related to the law in the exhibition. Therefore, it is very important to make an excellent exhibition planning plan, which should not only fully express the strategic intention of the organizer, but also not leave any bad handles or traces.
　　Fourthly, the problem of innovation. Now all over the exhibition one after another, the exhibition of different topics is okay, if a city has more than two exhibitions of the same topic to be held, then you show to lead the way, the exhibition organizers must focus on considering the exhibition of your "new" place and "authoritative" degree. The degree of "authority".