Market downturn exhibition to find business opportunities

　　[Brief description] Affected by the European debt crisis, European consumers have to tighten their purse strings, careful budgeting, spending on more practical goods. According to previous years, October to December should be the Christmas season shipping period.
　　Affected by the European debt crisis, European consumers have been tightening their purse strings and spending money on more practical goods. According to previous years, October to December should be the Christmas season shipping period.
　　However, this time of year did not show the expected growth. Preliminary data released from the EC show that in November 2011, consumer confidence in the EU and Eurozone continued to fall. The EU fell from -20.2 in October to -20.7, and the eurozone fell from -19.9 in October to -20.4. This is the sixth consecutive month since June that consumer confidence has fallen.
　　The European debt crisis has dampened European demand for Chinese products. A survey from Global Sources shows that in the past few months, about 2/3 of the surveyed suppliers clearly indicated that exports to Europe have declined. A recent survey by a professional foreign trade forum in China shows that the most serious reduction in orders in European countries is Germany, followed by the United Kingdom, Italy, France and Spain. The vast majority of foreign trade enterprises of textile and clothing also feel the changes in orders and the market is bleak.
　　"Single less, single small, single scattered" is a common problem. There are also some corporate orders lined up very full, the style is almost the same as in previous years, but the number of orders and prices have not risen, taking into account the exchange rate factor and cost factors, did not rise is actually a reduction in profitability. Dongguan, a leather goods manufacturing company in the last two months exports to Europe fell by nearly half. "Many long-term cooperation with the old customers have recently reduced the number of replacement of some of the more popular and good with the style. Even if some high-grade styles are still in production, customers will switch to lower-priced accessories, lining and other accessories, thus reducing spending." The company's vice president said.
　　"A series of sovereign rating decline, crisis relief program difficult to produce, coupled with the results produced by the EU summit still makes people worry about the future of the EU economy." Paris International Apparel and Clothing Purchasing Exhibition (APPPARIS) organizing committee of the China Council for the Promotion of International Trade Textile Industry Branch, said that both consumers and apparel buyers at this time are holding a wait-and-see attitude.
　　At the end of the year, many buyers are still in the stage of digesting inventory, and do not dare to place orders blindly. They have been waiting for the economy to recover, with the arrival of the New Year, the new season of replenishment orders will come. At this time, the doorstep of the "one-stop" procurement mode to win their favor. In this sense, will be held from February 13 to 16, 2012 in Paris, France, LeBourget Exhibition Center in Paris International Apparel & Garment Sourcing Fair Spring Exhibition is China's textile and apparel enterprises do not want to miss the opportunity to grab a single.
　　The new Paris International Fashion Sourcing Fair attracted nearly 70 exhibitors from 10 countries and regions including China, Italy, India, Vietnam, Turkey, Pakistan, Portugal, Hong Kong and Taiwan. Domestic exhibitors are mostly from Shanghai, Ningbo, Jiangsu, Zhejiang, Fujian and other provinces and cities.
　　The exhibits are rich, covering children's wear, formal wear, casual wear,, sportswear, knitted garments, fur products, as well as scarves and hats and other clothing and apparel products. The spring Paris International Fabrics Show attracted 600 famous textile enterprises from all over the world to gather together, and the same site with the Paris Show. Through the platform of Paris International Fabrics Show and Paris International Garment & Apparel Sourcing Show, which runs through the upstream and downstream of the industry chain, more value-added services can be provided for manufacturers and buyers.
　　Participated in the Paris International Clothing and Garment Purchasing Exhibition of a Zhejiang garment enterprise responsible person said that although the market is not good, but there are still constantly some period of short, small amount of small orders come in to maintain the normal operation of the enterprise is not a problem. "Many European buyers were interested in our products at the exhibition in Paris in September 2011 and brought back samples. Although they didn't place orders on site, but the return visit after the exhibition brought us several orders. So we still want to participate in the 2012 exhibition. Face-to-face communication is far better than making several long-distance calls across the ocean."
　　Among the many exhibitors, Aimee, Sugo, Hengyuan and Carl are all old friends of the Paris show. Under the economic downturn, these enterprises can still continue to expand the European market by participating in the Paris Exhibition, and design is the key to win. Aiyumi attaches great importance to design research and development, and believes that design is the key to win the market.
　　As early as 1997, AIIMI invested heavily in the establishment of a technology development center to carry out the systematic research and development of garment knitting and worsted fabric products, cultivated a number of "sense of smell" sensitive, talented and intelligent designers, and with senior designers at home and abroad, set up new product design and development offices in Shanghai, Osaka, Paris and New York. In recent years, the R&D funds for new products have amounted to 6~7 million yuan per year, and the contribution rate of output value of new products and new styles has reached 40%.
　　Taking design as the guide, Ningbo Hengyuan has launched its own brand 'MARCOVERRO' in the international market through the introduction of advanced garment technology from Italy, insisting on high-quality serialized fashion and leading the global market. In order to cope with the difficulties of the market, Hengyuan adopts the strategy of "Combination Fist", expanding the order quantity, obtaining preferential treatment for one-time payment, and improving the efficiency of customs clearance, etc., which makes the order quantity rise instead of fall, and the products become more and more competitive in the European and American markets.