Forecast of China's Exhibition Economy in 2012

　　At present, the convention and exhibition economy is rapidly rising in China and has become a new economic growth point in China. The conference and exhibition industry is a member of the tertiary industry, in which "conference" and "exhibition" are held in parallel, integrating the functions of commodity display, information exchange, market promotion, technical cooperation and comprehensive service, etc. Starting from the 1980s, China's conference and exhibition industry has entered into a flourishing development period, and its economic benefits have gradually climbed up. Since the 1980s, China's conference and exhibition industry has entered a thriving period of development, with economic benefits rising gradually. By 2007, there were nearly 4,000 exhibition projects of all kinds in China, with direct income amounting to 14 billion yuan, which drove the income of related industries to nearly 130 billion yuan, forming good economic and social benefits, and the total area of exhibitions has ranked the forefront in the world.
　　Since 2009, the trade fairs organized across the country have been exceptionally prosperous. Especially to promote domestic demand for the purpose of laboratory equipment exhibitions and sales, in 2011, there are Beijing, Fujian, Shanghai and other cities have been in the red square science fair held laboratory equipment trade fairs, to all walks of life to promote its research and development of the latest scientific instruments, expanding the domestic demand market. In addition, Guangzhou, Shenzhen, Zhengzhou, Taiyuan and Harbin have introduced relevant policies to support the development of the exhibition industry. 2011, under the impact of the European debt crisis and the intensification of the competition of similar exhibitions, the number of exhibitors will decline, and some small exhibitions may not be able to be held normally and be eliminated, and the reshuffle of the exhibition industry will be inevitable. The government's increased policy support will further enhance the confidence of the exhibition industry in coping with the financial crisis. With the gradual maturity of the development of the conference and exhibition industry, China has formed three conference and exhibition economic circles in Beijing, Tianjin and Hebei, the Yangtze River Delta and the Pearl River Delta. Among them, Beijing, Shanghai and Guangzhou have the most stable exhibition market, with the number of exhibitions accounting for about 25% of the country. Previously, Red Square Science Fair held a large-scale laboratory equipment exhibition in Shanghai Convention and Exhibition Center, which attracted the participation of many exhibitors and buyers, who exchanged scientific research achievements and new products with each other and carried out trade cooperation through the exhibition and marketing platform of Red Square Science Fair, which fully demonstrated the role of the convention and exhibition economy in promoting the national economy.
　　With the success of the Shanghai World Expo and the Asian Games in 2010, China will usher in an unprecedented "big exhibition era". The convention and exhibition industry will become one of the ten industries with the most development potential in China in the next decade. In the next 5 to 15 years, the average annual growth rate of China's conference and exhibition industry will be maintained at about 15% to 20%. By 2010, the total income of China's conference and exhibition industry will exceed 20 billion yuan, and by 2020, it will exceed 100 billion yuan. The conference and exhibition industry is not only a barometer of the development trend of the national economy and a booster for optimizing the industrial structure, but also a new embodiment of the function of the city and a new impetus for boosting the consumption demand. The development of the convention and exhibition industry can bring good economic and social benefits, which is the direct driving force for the rapid development of the convention and exhibition economy in various places. China will continue to expand the opening up of the exhibition industry to the outside world. The establishment of an open and internationalized business environment will enable domestic and foreign capitals to engage in free competition in the field of conference and exhibition under a fair and predictable legal environment, optimize the allocation of conference and exhibition resources through competition and cooperation, and lead to the emergence of a batch of brand-name exhibitions with professional standards and international influence, and a batch of large-scale conference and exhibition enterprise groups with international competitiveness and a sound modern enterprise system, and at the same time, in the course of competition Meanwhile, it will continue to develop in the midst of competition.