Notes on exhibition design

　　(1) Harmony.
　　Many believe that of all the laws, harmony is the most important one in booth design. An exhibition stand is made up of many factors, including layout, lighting, color, charts, exhibits, display stands, and display fixtures. A good design is to combine these factors into one to help the exhibitor achieve the exhibition purpose. But everything has a degree of grasp, too perfect will lose the meaning. The design of an exhibition is a combination of all these factors to help the exhibitor achieve the purpose of exhibition,
　　(2) Brevity.
　　The more complicated the booth is, the easier it is to confuse visitors and the less likely it is to create a clear, strong impression. General people can only receive limited information in an instant. The audience walks in a hurry, if they can not get clear information in an instant, the audience will not be interested. In addition, the complexity of the booth is also likely to reduce the efficiency of booth personnel. Exhibits should be chosen to be placed in a representative manner, and secondary products can be left out. Exhibition companies often think that quantity can show value, so a large number of stacked exhibits, stacking exhibits in a limited space actually has the worst effect. Choose to arrange exhibits must be selective and give up. Do not use all means of design and arrangement. Simplicity and clarity are the best ways to attract viewers. Photographs, diagrams, and written descriptions should be clear and concise. Design decorations unrelated to the objectives and content of the exhibit should be minimized. Don't hang and stick bits and pieces on booth wall panels, such as exhibition brochures and small photos. Don't let irrelevant things distract the audience's attention. Sometimes it is the client's request, sometimes it is the designer's self-confessed insistence on the rules. Learn to think differently, no one wants to admire a work that they think is too wordy.
　　(3) Focus.
　　The display should have a center and a focal point. The focal point should be chosen to serve the purpose of the display and will generally be the special product-new, the most important, or the most highly valued. The key exhibits are emphasized through location, arrangement, and lighting. Information desks can also be focal points. Sound and visual equipment can also draw visitors to the booth. In order to produce the maximum display effect, should be designed to arrange the focal point, but the focal point should not be more, usually only one. Too many focal points can easily distract the attention of visitors and weaken the overall impression. You can highlight and emphasize the key exhibits by displaying them individually, using spotlights and other means. Sometimes, a work needs to draw a dragon point fine pen, booth design is the same, may need a beam of light or a little different color tone to make the personality dynamic.
　　(4) Express a clear theme and convey a clear message.
　　A theme is the basic information and impression that an exhibitor wishes to convey to visitors, usually the exhibitor itself or a product. Expressing a clear theme means, on the one hand, using focal points, and, on the other hand, using appropriate colors, graphics, and layout in a coordinated manner to create a unified impression. Exhibitors with large budgets often build lavish booths to impress visitors, but may not convey a clear theme or message. Designers often pay attention to attractiveness and impact at the expense of expressing a clear business intent, or neglecting to publicize products. The use of design, layout means and supplies should serve the objectives of the exhibition, and should be consistent with the content of the exhibition. Don't put up photos and drawings that have nothing to do with the objective of the exhibition. Do not play background music that is not related to the content of the exhibition. If you make a drawing just for the sake of luxury or according to the customer's price, you can say that you are not a good designer. The practicality of the diagram is directly related to the design.
　　(5) Establishment of visible signs.
　　Being different attracts more visitors, makes it easier for visitors to recognize what to look for, and makes an impression on visitors who do not walk into the booth. The design should be unique, but not out of line with the objective of the exhibition and the business image. If you go around looking at other people's designs, there is only one possibility that you will end up not knowing what kind of design you should have, and there is no theme.
　　(6) Design from the perspective of the target audience.
　　Traditional designs, especially for things like temples, palaces and banks, emphasize timelessness, authority and grandeur. But in a competitive exhibition, the success of the display depends largely on the interest and reaction of the audience. Therefore, exhibition design should consider people, mainly the purpose, emotion, interest, viewpoint, reaction and other factors of the target audience. Designing from the perspective of the target audience is easy to arouse the attention and resonance of the target audience and leave a deeper impression on the target audience.
　　(7) Consider space.
　　Designers also need to consider the number of booth staff and the number of visitors. A crowded stand is inefficient and can cause some of the target audience to lose interest and patience. In turn an empty stand will have the same effect. Since designers do not have much say in the size of the booth, they mainly rely on working on the design arrangements, such as the layout, the amount of booth stands to be used, and the method of arrangement.
　　(8) Crowding arrangements.
　　The exhibitor may wish to have a large number of people who can move freely within the booth; may wish to attract a large number of people, or may wish to let only screened people into the booth; may wish to record data on each visitor; may wish to record only a few screened people; or may not even consider this task. Therefore, the designer should understand at the outset what kind of flow of people the exhibitor wants.
　　(9) Booths are easy to build and easy to dismantle.
　　The structure of the stand should be simple and capable of being erected and dismantled within a specified period of time. The construction and dismantling time is usually determined by the exhibition organizer. Designers should be aware of the construction time before starting the design.
　　(10) Careful design, not easily changed.
　　When designing, it is important to be thoughtful and comprehensive, and the design should not be easily changed once it has been discussed and approved, especially not at a later stage, as changes may delay construction, increase costs, or even affect the opening.
　　(11) Doing design on a budget.
　　Budgets are often a source of conflict. There can be a large gap between the budget and the design requirements. As a designer, you must realistically accept the budget and do your best to design well within it. If the budget is not clear, it does not mean that there are no limits. This is likely to cause a lot of trouble. If the design and construction expenses are excessive, the designer should be held responsible. Therefore, insist on figuring out the budget criteria. Control the expenses, arrange all the items and criteria in advance, and do the design and construction work well within the budget.