Influenced by historical traditions, regions and cultural factors, exhibitions in different countries of the world present obvious regional characteristics and have their own different styles of organizing exhibitions. On the whole, the quality, trade effect and exhibition level of exhibitions in Europe and America are higher than those in other regions, which basically represent the highest level of the development of the exhibition industry in the world today, and the exhibitions in Europe and America are the ones in which our enterprises participate in the most outbound exhibitions and are the most concentrated. The exhibitions in Europe and the United States in the exhibition mode and exhibition style, there are obvious differences, forming their own different characteristics. Understanding the differences and distinctions between European and American exhibitions is conducive to further doing a good job in overseas exhibitions, and gradually finding out and forming exhibition style with Chinese characteristics in line with the world. European and American exhibitions have formed their own different styles and characteristics. European exhibition halls or convention and exhibition centers are generally managed and operated by specialized exposition bureaus, which, in addition to holding exhibitions on their own and renting exhibition halls to some professional associations or privately-owned exhibition companies, some of them also have their own professional exhibition service departments, which can provide relevant exhibition services, such as props leasing and hall construction, etc., for other exhibition organizers and exhibitors, which is different from the practice of the United States. Some of them also have their own professional exhibition service departments, which can provide relevant exhibition services to other exhibition organizers and exhibitors, such as props rental and exhibition hall construction, etc., which is also very different from that of the United States. The owners of exhibition venues and exhibition organizers in the United States are diametrically separated, with exhibition halls renting out exhibition venues and facilities and having no exhibition projects of their own, while exhibition organizers generally do not have their own exhibition halls, and when they hold exhibitions, they need to rent exhibition halls and facilities from the owners of exhibition venues. There is also the fact that the governments of the vast majority of European countries attach great importance to the development of the exhibition industry, so the influence of the European exhibition industry in economic life and the government's support for the exhibition industry often exceeds that of the United States.