How to control the exhibition site to pay attention to 5 matters exhibition time is short, the site environment is noisy, crowded, to get the best results, should pay attention to the following matters: (a) on-site arrangements. For relatively small booths and exhibitors more enterprises, the exhibition site and the audience to discuss the space will appear more narrow, crowded, it is difficult to achieve the smooth progress of the transaction, it is necessary to rent a conference room in the hotel around the pavilion, hotel, or in the room of the hotel to stay with the customer to approach, which not only creates a more relaxed environment, but also can be utilized at night and other closed time more extensive, more in-depth Contact dealers. (ii) unified response. The principle of negotiation is that all should be uniform, there can not be inconsistent investment policy errors, otherwise it will incur the dissatisfaction of the customers. This requires prior communication, causing misunderstanding of the investment policy for in-depth exchanges, a specific issue of what kind of rhetoric to use, the face of different dealers how to deal with, which need to give a detailed and clear program. (iii) Reasonable allocation. According to the ability of exhibitors, experience, allocation of tasks, business negotiations, external contacts, logistical support, exhibition information collection, etc., everything should be specific to the person, the main and secondary clear, so that in practice the division of labor and cooperation, complement each other. (iv) Image etiquette. Any exhibitor is on behalf of the enterprise to face customers, personal behavior and demeanor how, for the enterprise brand, is not a trivial matter. Doing the market is first to do people, dealers and then have the strength, if the quality is too poor can not be developed into an agent; similarly, good dealers will also be so examined by the enterprise. The quality of the staff reflects the corporate culture, poor corporate culture of the company dealers will also be far away. Therefore, all exhibitors should pay attention to their own image, the face of customers are not humble. In clothing, it is best to uniformly wear corporate business attire. (E) flexible investment policy. Regional performance of agrochemical products vary greatly, different regions, climatic differences, crop layout, medication habits, high and low levels of agricultural production, the degree of economic development, the varieties of agrochemical products, packaging, delivery time, the first delivery of the number of needs are not the same, which can not force dealers must follow the same terms in order to qualify for the agency. In the face of these circumstances, enterprises need to weigh the overall advantages and disadvantages of the case of flexible application.
