Deciphering the core of exhibition design [Original] - Designer Liu Zhiming's collection

　　The 13th China (Guangzhou) International Building Decoration Expo Liu Zhiming Exhibition Interviews
　　I. The difference between exhibition space and general commercial display space:
　　Display space is a space and site planning art, refers to the specific items, according to a specific time, a specific space, a specific theme and purpose to set up and demonstration design, and in a certain means of expression to the audience to convey information. It conveys information as the main purpose. The most significant features of exhibition space and general commercial space display are: short time, limited space, fast feedback, high efficiency and high quality.
　　The on-site characteristics of the exhibition and its interpersonal communication characteristics enable both parties to get the most direct and quickest feedback information, forming a real interactive communication. Since the exhibition is an organized and purposeful communication, which limits the scope of disseminators, recipients and contents, the amount of information and the density of transmission are very high, and the audience can obtain a large amount of effective information of the same kind in a very short time. The high quality is determined by the form of media, the information conveyed by the physical media in the exhibition is the most real and credible; the environmental media stimulate the human body's sensibility in an all-round way, and the effect it produces is strong and vivid; the application of the spoken language is flexible and interactive; therefore, the communication of the exhibition is a high-quality communication.
　　Therefore, the current business exhibition activities have become more frequent, and have become an effective means for enterprise teams to seek for good development opportunities. For example, this 2011 thirteenth China (Guangzhou) International Building Decoration Expo exhibition, carried out on the occasion of the exhibition site of the products displayed by a large number of orders, exhibitors can not only from the exhibition to obtain direct benefits, but also after the exhibition of long-term benefits is difficult to estimate.
　　Second, where is the core of the exhibition design?
　　Exhibition design should consider people, mainly the target audience's purpose, emotion, interest, viewpoint, reaction and other factors. Designing from the perspective of the target audience is easy to arouse the attention and resonance of the target audience and leave a deeper impression on the target audience. Through reasonable design, the use of space planning, layout, lighting effects, display modeling, display materials, color matching and other means, to create a rich artistic infectious and artistic personality of the display environment, in this environment there is a plan, purpose, logical display content to the audience, and strive to make the audience to accept the information conveyed by the designer's plan is the core purpose of the exhibitors. But at the end of the Building Decoration Expo, we found that there were a few happy and a few sad. Many exhibitors also invested a lot of manpower and material resources, but did not achieve the desired results, the reason for this is mainly for the purpose of the show is not clear, or the purpose of the commercial display still stays in the display of goods, publicize the level of corporate information. I do not know that at present China's commodity homogenization phenomenon is serious, such as the glass industry, homogeneous products, homogeneous brand appeal, homogeneous marketing means, homogeneous brand impression, homogeneous showroom, if in the exposition, the establishment of eye-catching signs, to be different to attract more visitors, is easier for visitors to identify the search, so that visitors into the showroom can also leave a deep impression, which is our This time, we can make Henghao glass enterprise stand out from others in this exhibition, and receive very good